The Agency Model of the Future

The Agency Model of the Future

As the roles of brand building and consulting converge, the debate around consultancies surging into the agency market continues. Consulting companies are increasingly interfering with the advertising space.

Big advertising groups have already started to strengthen their tech and consulting capabilities. Without a doubt, the agency model is changing to remain viable. But what are the real needs of clients in their daily digital business? And which business model is suited best to answer these ...

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